Sony's Foam City

So this time, SONY decided to filled the city of Miami with 460 million liters of foam for their next 'wow' commercial. For obvious reason, of course to promote their new "new Alpha 350 with tilt screen, CybershotW175 with smile shutter, and HD Handycam, specialize in ‘capturing images like no other’ we can finally see bubbles the way they're meant to be seen or in a larger sense any truly unique moment."

"Sony's digital imaging branch sure has a history of wondrously eccentric and eye-catching ad campaigns. Over the last several years they've dropped 250,000 super balls down a San Francisco street, exploded 17,000 liters of paint in Glasgow, and most recently used two and half tons of Play Doh to have bunnies invade a New York City square. It should come as no surprise then, that their next campaign is just as if not more monolithic than their previous efforts."

• The foam-making machine is 2.8 meters in diameter.


• It uses 1,000 liters of water to create 2,000,000 liters of foam per minute.


• It can fill up an Olympic swimming pool in only 24 seconds.

Beautiful shot from the commercial 'Paint' where 17,000 liters of paint were blown

and the actual clip of the commercial

More images via Adland / Josh Spear